Sophisticated Guides for Sophisticated Consumers

The Next-Generation Retail Associate will be the cornerstone of personalized and unique shopping experiences.  They will be the ones wielding the mobile point of sale (POS) and information devices; and will be the face of the brand with the consumer. “ They will be engaging individuals who are capable of building strong emotional connections with […]

Potpourri Food for Thought: The Retail Remake

Posted on May 5th 2013 by Lina Arseneault Attention Retailers | By 2016 there will be 2.43B smartphoes in use – it’s time for you to meet us  on our terms! As Senior Director of Marketing for wireless security leader AirTight Networks, I get to engage with a broad cross-section of quick service restaurant customers such […]