Frankenspeak Contest with the Content Rules team

This post is in follow-up to: “Are You Preparing an Important Presentation? Be Sure To Avoid Filler Frankenspeak”.

Are you still debating about what your New Year’s resolution should be?  Why not make the leap from marketing-speak to respectable publisher on the web by following the advice in Content Rules which you can win as part of Talance’s Customer Appreciation Month festivities.

You’ll feel so much better once you’ve shed all the overused Frankenspeak words and phrases!

Simply share the words and phrases that you’d like to ban from marketing, sales, corporate communications, business schools, blogs and boardrooms, and you’ll be entered to win a copy of Content Rules, by Ann Handley and C.C. Chapman. Ann is the Chief Content Officer of MarketingProfs and C.C. is the Founder of Digital Dads.

Content Rules by Ann Handley and C.C. Chapman

Deadline for entries is Jan. 30, 2012. The Talance team will pick one winner at random from all entries on Jan. 31, 2012 and will notify the winner via e-mail.  For more information, write to

Feeling ambitious with your resolutions? Are you looking for more advice on writing better? Check out 10 Commandments of Writing for the Web and request the free Talance Perfect Blogging Checklist.

Wishing you all the best for 2012.    Lina

Are You Preparing An Important Presentation? Be Sure To Avoid Filler Frankenspeak

Presentation coaches abound, everyone has a favorite.  Mine is Jerry Weissman, founder of Power Presentations, Ltd.   Without question, I rank my training with Jerry as being my highest ROI career development investment.  I took the Core Program (The Art and Science of Powerful Presentations) which is a comprehensive 3 day format for no more than 4 people.

I value Jerry’s experience and attention to detail for effective communication.  In this Harvard Business Review blog post, Jerry discusses the importance of avoiding filler language in presentations.  Filler words are short phrases or questions that have been used and abused to the point of diminishing your connection with your audience.  Examples include:

  • Does that make sense?
  • Like I said …
  • You know … 

Every time I hear a presenter say “you know …” I can’t help but smile and recall a Golf Channel interview with Michelle Wei.  It was comical how she managed to say “you know …” multiple times in the span of 30 seconds.  My hope for Michelle is that she now has a presentation coach as well as a golf coach.

Follow Lina Arseneault on Twitter.

As for filler words, they are the first cousins of frankenspeakFrankenspeak describes language that doesn’t sound like it was penned by a human.  In their book Content Rules, Ann Handley and C.C. Chapman coined the frankenspeak concept.  Check-out this humorous MarketingProfs clip (2:14) called Frankenspeak Friday.  It manages to say all the words we overuse and that say nothing.

My filler sins include “actually” and “basically”.  As for frankenspeak, I’m guilty of abusing “win-win” and “leverage”.  What filler frankenspeak will you avoid in your next presentation?