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Tag: persona

Adopt The Winning Perspective, Think Like a Customer.

October 15, 2017 Lina Arseneault

You’ve been tasked with creating a B2B thought leadership program that will feature cutting edge content in support of your company’s messaging and communications plans

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The remarkable tweets of a fake City Raccoon

November 16, 2011 Lina Arseneault

Not so long ago, it was “no one knows you’re a dog on the Internet” … now it’s “follow the fake raccoon” on Twitter !

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