SVTweetUP: Social Selling or Selling Social?

Posted on November 13th 2012 by Lina Arseneault A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill.  It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. […]

Potpourri Food for Thought: Don’t Hide Under a Rock

2 Social Media Fix It Tips Posted on August 24th 2012 by Lina Arseneault Did you Tweet something, then change your mind? Don’t worry! It’s easy to delete one of your Twitter updates. Keep in mind that you can only delete Tweets that you have made, you can’t delete other users’ Tweets from your timeline and you can’t delete […]

Social Media Crisis: An Ounce Of Prevention Is Worth A Pound Of Cure

A Picture is Worth a Thousand Words Posted on August 13th2012 by Lina Arseneault Information graphics or infographics are graphic visual representations of information, data or knowledge and they are extremely popular of late. To round out my Social Media Blunder series, I am featuring an infographic by Patricia Redsicker of   How to Avoid A Social Media […]

Become the Frog Prince of Social Media in 5 Easy Steps

Social Media Blooper + Apology = Unexpected Outcome   Posted on August 5th 2012 by Lina Arseneault   According to the Urban Dictionary, slizzard is a slang term for intoxicated or one who has consumed alcohol and is either tipsy or fully intoxicated and showing signs of alcohol abuse and maybe alcohol poisoning.   This story begins with someone […]

Don’t Just Keep Your Head Above Water, Take Tweeting Lessons

Don’t Just Keep Your Head Above Water, Take Tweeting Lessons Posted on July 26th 2012 by Lina Arseneault Social media is a powerful way for politicians to distribute information and also engage with constituents in real time. With that comes the risks of magnified and costly missteps. After sporting his personal Twitter handle for less […]

TV Talk Show Host Caught in Double Whammy Twitter Gaffe

Posted on July 23rd 2012 by Lina Arseneault Margaret Thatcher Is Not Dead … TV Talk Show Host Caught in Double Whammy Twitter Gaffe One of the key benefits of social media is that your messages can reach more people faster. But this also means that your mistakes can too. A social gaffe can lead to an awkward situation […]

Coping with Natural and Social Media Disasters

Posted on July 16th 2012 by Lina Arseneault Apologizing doesn’t have to be difficult, and can come from a place of strength. Learn the art of apologizing effectively and you may find a significant reduction in the negative effects of highly charged situations. On April 27-28 2011 hundreds of tornados spread destruction across the Southern, Midwestern and Northeastern […]