SVTweetUP: Social Selling or Selling Social?

Posted on November 13th 2012 by Lina Arseneault A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill.  It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. […]

Business Networking: What Archetype Are You?

Posted on November 7th 2012 by Lina Arseneault One of my personal professional goals is to attend at least twelve business networking events throughout the year. Many people prefer face-to-face networking over online based networking – I am not one of them. I’m far more comfortable with virtual schmoozing or rubbing of digital elbows. Is it a […]

High-Tech Wizardry and Entrepreneurial Witchcraft: What Makes Silicon Valley The World Capital of Innovation?

This post is dedicated to the memory of our beloved neighbor Emily Benator. Posted on May 20th 2012 by Lina Arseneault.  What Makes Silicon Valley  the World Capital of Innovation?  Why is it home to high-tech wizardry and entrepreneurial witchcraft? What’s the Silicon Valley  secret sauce and why it is so hard to copy? Every spring, the […]