Who’s On Your Retail Radar?

Retail Radar: Suggestions For Your Retail Map I created a retail roundup, a public Twitter list that brings together the many facets of the retail industry ecosystem.  Think of it as my retail radar for scanning retailing, technology and innovation.  I leverage this list extensively to stay current, find research and uncover case studies to […]

Sophisticated Guides for Sophisticated Consumers

The Next-Generation Retail Associate will be the cornerstone of personalized and unique shopping experiences.  They will be the ones wielding the mobile point of sale (POS) and information devices; and will be the face of the brand with the consumer. “ They will be engaging individuals who are capable of building strong emotional connections with […]

Potpourri Food for Thought: The Retail Remake

Posted on May 5th 2013 by Lina Arseneault Attention Retailers | By 2016 there will be 2.43B smartphoes in use – it’s time for you to meet us  on our terms! As Senior Director of Marketing for wireless security leader AirTight Networks, I get to engage with a broad cross-section of quick service restaurant customers such […]

Social Media Crisis: An Ounce Of Prevention Is Worth A Pound Of Cure

A Picture is Worth a Thousand Words Posted on August 13th2012 by Lina Arseneault Information graphics or infographics are graphic visual representations of information, data or knowledge and they are extremely popular of late. To round out my Social Media Blunder series, I am featuring an infographic by Patricia Redsicker of http://www.wordviewediting.com.   How to Avoid A Social Media […]

PotPourri Food For Thought : Mary Meeker on Internet 2012

Hungry for a view into the future of the Internet? Check out Mary Meeker’s take on the latest Internet trends via a massive (112 slides) slide deck (May 2012, updated annually).  This year’s report has five sections that cover the following: basic statistics, re-imagination (of nearly everything), read on the economy, USA Inc. ( a non-partisan look at […]

Cross Media Optimization with QR Codes

Posted on July 7th 2012 by Lina Arseneault Mobile social networking is surging and calls for new user paradigms and behaviors … but nothing kills faster than poor execution.  Mobile methods to engage the customer are expanding, making control of the engagement a higher priority for maximum reach and effective conversion. Don’t be too quick to dismiss the […]

What You Should Know About QR Code Hype

Posted on January 25th 2012 by Lina Arseneault Recently, I attended a live Gartner webcast “The Gartner Hype Cycle Special Report: What’s Hot for 2012” hosted by Jackie Fenn, VP & Gartner Fellow Emeritus.  In the hour long webinar, she reviewed the hottest new technologies and trends in this year’s Hype Cycles as well as […]