SVTweetUP: Social Selling or Selling Social?

Posted on November 13th 2012 by Lina Arseneault A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill.  It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. […]

Business Networking: What Archetype Are You?

Posted on November 7th 2012 by Lina Arseneault One of my personal professional goals is to attend at least twelve business networking events throughout the year. Many people prefer face-to-face networking over online based networking – I am not one of them. I’m far more comfortable with virtual schmoozing or rubbing of digital elbows. Is it a […]

CaféLina Receives Certification in Inbound Marketing

CaféLina Receives Certification in Inbound Marketing. The certification is awarded by HubSpot via its Inbound Marketing University training program. Posted on October 5th 2012 by Lina Arseneault For some time, I’ve wanted to complete Inbound Marketing University’s Inbound Marketing training curriculum. Inbound Marketing University awards the Inbound Marketing Certification as part of its comprehensive Internet marketing training […]