Sophisticated Guides for Sophisticated Consumers

The Next-Generation Retail Associate will be the cornerstone of personalized and unique shopping experiences.  They will be the ones wielding the mobile point of sale (POS) and information devices; and will be the face of the brand with the consumer. “ They will be engaging individuals who are capable of building strong emotional connections with […]

SVTweetUP: Social Selling or Selling Social?

Posted on November 13th 2012 by Lina Arseneault A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill.  It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. […]

Business Networking: What Archetype Are You?

Posted on November 7th 2012 by Lina Arseneault One of my personal professional goals is to attend at least twelve business networking events throughout the year. Many people prefer face-to-face networking over online based networking – I am not one of them. I’m far more comfortable with virtual schmoozing or rubbing of digital elbows. Is it a […]

CaféLina Receives Certification in Inbound Marketing

CaféLina Receives Certification in Inbound Marketing. The certification is awarded by HubSpot via its Inbound Marketing University training program. Posted on October 5th 2012 by Lina Arseneault For some time, I’ve wanted to complete Inbound Marketing University’s Inbound Marketing training curriculum. Inbound Marketing University awards the Inbound Marketing Certification as part of its comprehensive Internet marketing training […]

Turbo Charge Your Career Development Plan With IMU

Posted on September 20th 2012 by Lina Arseneault Is it that time of year? Is your heart racing at the thought of having your performance evaluation and career development discussion? Anemic Career Development Plan? Whatever you call them; employee reviews evaluate our performance on the job. They often determine raises, promotions, and sometimes whether we get […]

Potpourri Food for Thought: Don’t Hide Under a Rock

2 Social Media Fix It Tips Posted on August 24th 2012 by Lina Arseneault Did you Tweet something, then change your mind? Don’t worry! It’s easy to delete one of your Twitter updates. Keep in mind that you can only delete Tweets that you have made, you can’t delete other users’ Tweets from your timeline and you can’t delete […]

Social Media Crisis: An Ounce Of Prevention Is Worth A Pound Of Cure

A Picture is Worth a Thousand Words Posted on August 13th2012 by Lina Arseneault Information graphics or infographics are graphic visual representations of information, data or knowledge and they are extremely popular of late. To round out my Social Media Blunder series, I am featuring an infographic by Patricia Redsicker of http://www.wordviewediting.com.   How to Avoid A Social Media […]