Potpourri Food for Thought: 10 Business Lessons Learned

Potpourri Food for Thought:  10 Business Lessons Learned Posted on April 14th 2013 by Lina Arseneault I’m not quite sure how I came across this presentation but I do remember that it was about 2 years ago, at an especially trying time in my career. I know nothing about its author.  All I know is that the perspective […]

SVTweetUP: Social Selling or Selling Social?

Posted on November 13th 2012 by Lina Arseneault A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill.  It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. […]

Turbo Charge Your Career Development Plan With IMU

Posted on September 20th 2012 by Lina Arseneault Is it that time of year? Is your heart racing at the thought of having your performance evaluation and career development discussion? Anemic Career Development Plan? Whatever you call them; employee reviews evaluate our performance on the job. They often determine raises, promotions, and sometimes whether we get […]

Don’t Just Keep Your Head Above Water, Take Tweeting Lessons

Don’t Just Keep Your Head Above Water, Take Tweeting Lessons Posted on July 26th 2012 by Lina Arseneault Social media is a powerful way for politicians to distribute information and also engage with constituents in real time. With that comes the risks of magnified and costly missteps. After sporting his personal Twitter handle for less […]

Coping with Natural and Social Media Disasters

Posted on July 16th 2012 by Lina Arseneault Apologizing doesn’t have to be difficult, and can come from a place of strength. Learn the art of apologizing effectively and you may find a significant reduction in the negative effects of highly charged situations. On April 27-28 2011 hundreds of tornados spread destruction across the Southern, Midwestern and Northeastern […]

Elton is Right: Sorry Seems to be the Hardest Word

Posted on July 9th 2012 by Lina Arseneault Social Media Blunders: It’s best to think in terms of “when” instead of “if” situations Everything you do, and everything you don’t do, communicates about your brand. A mistake speaks volumes about your (in)ability to manage social media effectively.  Remember that despite your best efforts, mistakes happen at some […]

High-Tech Wizardry and Entrepreneurial Witchcraft: What Makes Silicon Valley The World Capital of Innovation?

This post is dedicated to the memory of our beloved neighbor Emily Benator. Posted on May 20th 2012 by Lina Arseneault.  What Makes Silicon Valley  the World Capital of Innovation?  Why is it home to high-tech wizardry and entrepreneurial witchcraft? What’s the Silicon Valley  secret sauce and why it is so hard to copy? Every spring, the […]