Who’s On Your Retail Radar?

Retail Radar: Suggestions For Your Retail Map I created a retail roundup, a public Twitter list that brings together the many facets of the retail industry ecosystem.  Think of it as my retail radar for scanning retailing, technology and innovation.  I leverage this list extensively to stay current, find research and uncover case studies to […]

SVTweetUP: Social Selling or Selling Social?

Posted on November 13th 2012 by Lina Arseneault A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill.  It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. […]

Turbo Charge Your Career Development Plan With IMU

Posted on September 20th 2012 by Lina Arseneault Is it that time of year? Is your heart racing at the thought of having your performance evaluation and career development discussion? Anemic Career Development Plan? Whatever you call them; employee reviews evaluate our performance on the job. They often determine raises, promotions, and sometimes whether we get […]

PotPourri Food For Thought : Mary Meeker on Internet 2012

Hungry for a view into the future of the Internet? Check out Mary Meeker’s take on the latest Internet trends via a massive (112 slides) slide deck (May 2012, updated annually).  This year’s report has five sections that cover the following: basic statistics, re-imagination (of nearly everything), read on the economy, USA Inc. ( a non-partisan look at […]

Cross Media Optimization with QR Codes

Posted on July 7th 2012 by Lina Arseneault Mobile social networking is surging and calls for new user paradigms and behaviors … but nothing kills faster than poor execution.  Mobile methods to engage the customer are expanding, making control of the engagement a higher priority for maximum reach and effective conversion. Don’t be too quick to dismiss the […]

Recovering from a Social Media Gaffe

Posted on June 27 2012 by Lina Arseneault.  Social media is legendary for its transparency and speed.  This can turn out to be a double edge sword as mistakes can  be highly and widely visible. Did you have a slip of the key? Perhaps it was an accidental tweet, an unfortunate typo or a well-meaning but poorly worded Facebook […]

Don’t Assume Your QR Code is Knocked Up, Give her a Pregnancy Test

Posted on June 8th 2012 by Lina Arseneault.  With smartphone use soaring, many companies (big and small) are turning to quick-response, or QR Codes to connect with customers on the go. They’re placing the codes in ads, direct mail, in-store displays and product packaging, and using them to link to a host of features—discounts, websites and videos. […]