I’m not quite sure how I came across this presentation but I do remember that it was about 2 years ago, at an especially trying time in my career.
I know nothing about its author. All I know is that the perspective it offers has a calming effect on me. Every once in a while I pop it up on my screen and go through it. It suggests that “Success hinges on teamwork, trust, ethics and a new lesson—lead by example. …”
10 Business Lessons Learned: A quick snapshot of important leadership lessons learned in business.
What do you keep around your office and how is it helpful to you?
A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill. It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. At Cisco, she leads a team responsible for implementing a mix of innovative digital, mobile and social media techniques.
One of LaSanadra’s Facebook updates caught my eye. I’d always wanted to attend an in person TweetUp (a meet up (virtual and/or in person) of people that ‘tweet’ about a specific topic using Twitter) but never got around to doing it.
The one featured in LaSandra’s Facebook update was especially appealing because of its location, the topic (Social Selling or Selling Social?) and the panelists: Ted Sapounitz, Jennifer Leggio, Michael Brito, and LaSandra Brill – la crème de la crème of some of Silicon Valley’s best and brightest social media minds.
Silicon Valley Tweetup combines networking with philanthropy by raising money for family-oriented charities. Run by @britopian (Michael Brito), @gabrielcarrejo (Gabriel Carrejo) and @mediaphyter (Jennifer Leggio).
Jennifer Leggio describes herself as a raconteur, comedienne, hockey lover (no wonder I like her!) and “Security Twits herder emeritus”. She is VP of Corporate Communications for Sourcefire. Forbes.com tech contributor.
As of last week, Ted Sapountzis is head of Marketing and Product Management at NextPrinciples– he was formerly VP Social Marketing at SAP.
Sponsored by onemedical, the event was held was held at the Palo Alto Women’s Club. The format for the event was one part networking, two parts highly entertaining expert panel and one part free going twitter chat.
Needless to say, I felt far more comfortable at this event.
One of my personal professional goals is to attend at least twelve business networking events throughout the year. Many people prefer face-to-face networking over online based networking – I am not one of them. I’m far more comfortable with virtual schmoozing or rubbing of digital elbows. Is it a wonder that social media makes my heart sing!
In chapter two of Tipping Point, Malcom Gladwell describes three types of special people:
mavens (content) and
I’m not shy and I’m a great public speaker (in fact, I love public speaking). I’m simply not one of those natural in person cocktail “connectors”… but bring digital into the mix and the situation is quite different. Isn’t it time to consider that some people might not be the same archetype in person as they are in an online setting? One thing is for sure, I am not a salesperson type in either setting, never have, never will be! I’d describe myself as a maven (data and content are my thing) and hybrid-connector (in-person introvert / online extravert).
Of my twelve networking events goal, I’m aiming for a distribution of about eight in-person (outside my comfort zone) and the balance as online or hybrid events.
And so, early in October, I accepted an exclusive invitation from SAP in concert with Diversity Week at the company. The Palo Alto based event featured a presentation by Barbara Annis, world-renowned gender specialist. Following Barbara’s “Great Minds Think Unalike” lecture, there would be a Get to Know Us networking party with key executives.
Four things intrigued me about the SAP invitation:
1. The title of the event: A Celebration of Female Talent
2. There would be a lectureto celebrate diversity and inclusion in the workplace (I wouldn’t have to schmooze during that time!)
3. Executives would be on hand at the networking party, and
4. Most importantly, I am a huge fan of Michael Brenner.
Michael is the author of B2B Marketing Insider, the co-founder of Business 2 Community and also serves as Sr. Director of Integrated Marketing and Content Strategy for SAP where he is the founding editor for the SAP Business Innovation blog. Isn’t it interesting how my perception of Michael is both as SAP brand ambassador and industry expert? Corporations that embrace the social era will want to have many Michael’s – the more the better.
Same Words, Different Language: How Men and Women Misunderstand each other at Work and What to do About It
Barbara was very engaging around making the case for gender intelligence. She presented findings and case studies that illustrate how gender differences are complementary and help create competitive advantage. Much of her material is based on her second book “Same Words, Different Language: How Men and Women Misunderstand each other at Work and What to do About It”.
Barbara’s lecture was certainly thought provoking and provided a great platform to open networking conversations (I was thankful for that). The networking event was exceptional and I’m glad I attended. Truth be known, after the fact, I’m always very pleased with in person events I attend … I just have to push myself to go.
Little did I know that I would have more exposure to SAP the following night at SVTweetUp, a hybrid in-person and online event. More on that in a follow-on post.
What’s your archetype profile? Does it differ between online and in-person? Add your comments below.
“Guy Kawasaki, by all appearances, seems like an outgoing guy. A former Apple “evangelist,” he’s an omnipresent voice online, blogging his ideas about entrepreneurship and tweeting 40 times a day to his half-million followers.
But a few years ago he posted a surprising 140-character revelation. “You may find this hard to believe,” Kawasaki wrote, “but I am an introvert. I have a ‘role’ to play, but fundamentally I am a loner.” His followers were gobsmacked.”
For some time, I’ve wanted to complete Inbound Marketing University’s Inbound Marketing training curriculum. Inbound Marketing University awards the Inbound Marketing Certification as part of its comprehensive Internet marketing training program (http://inboundmarketing.com).
“If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing.”
To complete the Inbound Marketing Certification, I completed 16 in-depth classes covering each facet of inbound marketing and passed a comprehensive online certification exam. The comprehensive exam contains 50 multiple choice and true & false questions. The examiner must receive a 75% or above to achieve the certification.
Much of content is skewed to the < Get Found > portion of the inbound marketing continuum which is comprised of < Get Found | Convert | Analyze >. < Get Found > is broken down into three areas: [ create, optimize and promote ]. For future revisions of the curriculum, my hope is that IMU will further expand on the < Analyze > portion.
This certification acknowledges my proficiency in inbound marketing principles and best practices. These principles include: blogging, search engine optimization, social media, lead conversion, lead nurturing and closed-loop analysis.
I join an elite group of Inbound Marketing Certified Professionals. Over 2,000 individuals have successfully passed the IMU program since its inception in 2009. Students from all over the world have participated; countries include India, Australia, Denmark, Brazil, and more. The training and certification is completely free. Inbound Marketing University program is administered by HubSpot.
If leading edge marketing is your thing, build in a bit of time in your calendar over the course of the next few months and the next thing you know, you’ll obtain one of the industry’s hottest certification, and IMU is a free!
InboundMarketing.com is an online community and certification program for marketers. The site’s content teaches a new style of marketing that emphasizes business uses of social media, content creation and search engine optimization for marketing. InboundMarketing.com is hosted and moderated by HubSpot, Inc.
HubSpot, Inc. provides Internet marketing software that helps businesses get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot’s software platform includes tools that allow professional marketers and business owners to manage search engine optimization, blogging and social media, as well as landing pages, lead intelligence and marketing analytics. Based in Cambridge, MA, HubSpot can be found at http://www.hubspot.com. HubSpot’s free marketing tools can be found at http://marketing.grader.com/.
Did you Tweet something, then change your mind? Don’t worry! It’s easy to delete one of your Twitter updates. Keep in mind that you can only delete Tweets that you have made, you can’t delete other users’ Tweets from your timeline and you can’t delete someone else’s RT of your post.
Apologizing opens up the doors to communication, which allows you to reconnect and move on more easily. Remember that despite your best efforts, mistakes happen at some point. Be sure to have a plan to respond to both positive and negative events. Know when and how to apologize.
Now more than ever, it’s important for companies to listen to their customers on social media yet according to an infographic from Get Satisfaction and Column Five, 50 percent of companies say it’s not a core function of their business. With the rise of power to the consumer via social media, companies will need to invest in listening.
“United Breaks Guitars” is a protest song by CanadianmusicianDave Carroll and his band, Sons of Maxwell. It chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008, and the subsequent reaction from the airline. Over 12 million people have watched the YouTube video.
Simply introducing people to a new platform and then leaving them to their own devices is a recipe for disaster.
With the prospect of a provincial election on the horizon, Monsieur Legault and other Québec politicians, and their respective parties, should hone their social media skills … and possibly opt for some coaching to make the most of their foray in social media waters.
Every organization needs to have some way of monitoring social media either by humans or by automated tools so that they can be alerted to a crisis situation and be ready to respond. Keep an eye on social media and be prepared to respond if something needs immediate attention.
In a recent too-close-to-call election campaign, Alberta’s Progressive Conservative (PC) party saw how quickly things can go off the social rails. A PC staffer took to her personal Twitter account in response to a promise from the Wildrose Party to introduce new programs and services aimed at young families.
From her personal Twitter account, Amanda Wilkie directed a tweet at Danielle Smith, leader of the Wildrose party:
“If @ElectDanielle likes young and growing families so much, why doesn’t she have children of her own?”
Danielle Smith had undergone several unsuccessful fertility treatments in an effort to have children. PC leader Alison Redford ended up apologizing to Smith. Within hours, Wilkie removed the tweet and deleted her account. She was promptly fired.
Do “likes” on Facebook translate to votes? Howard Kurtz and Lauren Ashburn of Daily-Download.com examine that issue with Ray Suarez and also explore why traditional news outlets are partnering with social media sites this election year.
Instant Friends – Just Add Water
Don’t be fooled by false friends … it has been suggested that the Romney campaign is buying followers to catch up to President Obama’s giant social footprint?
TV Talk Show Host Caught in Double Whammy Twitter Gaffe
One of the key benefits of social media is that your messages can reach more people faster. But this also means that your mistakes can too.
A social gaffe can lead to an awkward situation and can be quite embarrassing especially if it’s as a result of your own actions. Make sure you have your story straight – go social without the facts and you’ll have egg on your face.
The road to hell is often paved with good intentions
The same medium that made your mistake widely visible can help broadcast your apology. Be up-front about the mistake you made and apologize.
Despite having the best of intentions, Monsieur Dumont faltered on many fronts:
He was deceived by a spoof Twitter account attributed to former French first lady Carla Bruni. The fake-Bruni falsely announced the death of “Margareth Thatcher”, notice the misspelled first name with a “th” at the end of Margaret.
Key take-aways: beware of rumors, famous fakes and misspellings
He caused outrage since people took offence to him calling Margaret Thatcher a “rare” woman of vision and decisiveness. This was interpreted as an unintended slight to women.
Key take-away: carefully word your tweets; it’s amazing how much trouble you can get into with as little as 140 characters
We all tweet things we don’t mean to share, but now – thanks to Politwoops – politicians have no way to hide them. The service allows you to discover tweets that politicians shared and then promptly deleted.
Did you Tweet something, then change your mind? Don’t worry! It’s easy to delete one of your Twitter updates. Keep in mind that you can only delete tweets that you have made, you can’t delete other users’ tweets from your timeline and you can’t delete someone else’s retweet (RT) of your post.
Remember that despite your best efforts, mistakes happen at some point. Be sure to have a plan to respond to both positive and negative events. Apologizing opens up the doors to communication, which allows you to reconnect and move on more easily. Apologizing doesn’t have to be difficult, and can come from a place of strength. Learn the art of apologizing effectively and you may find a significant reduction in the negative effects of highly charged situations.
When everyone can see what you’re doing, you need to act with transparency, honesty and credibility. In doing so, you’ll avoid having eggs thrown at you.
Apologizing doesn’t have to be difficult, and can come from a place of strength. Learn the art of apologizing effectively and you may find a significant reduction in the negative effects of highly charged situations.
On April 27-28 2011 hundreds of tornados spread destruction across the Southern, Midwestern and Northeastern United-States. The state of Alabama was especially hit hard on the day of the outbreak. April 27 2011 would turn out to be one of the worse tornado days in United States history with a record 205 tornadoes touching down that day.
I’m a big fan of Backcountry, I love to browse their site for skiing gear. Friends often tease me that I should be awarded stock options in return for my enthusiastic endorsement of the company. Not a ski trip goes by when I don’t bring them up in conversation.
Founded in 1996, Backcountry is an online outdoor retailer that specializes in high-end outdoor recreation gear. Backcountry.com was named the 2009 Backpacker Magazine/SNEWS Online Retailer of the Year and consistently makes the ranks of Internet Retailer Magazine’s Best of the Web Top 50 Retail Sites many times.
I plan my shopping and purchases based on the site deals. More often than not, I am made aware of the deals by way of the regular emails I get from the company. You can imagine my disbelief when the following appear in my inbox on April 27 2011:
A Tasteful Apology Arrives the Next Day
The apology by CEO Jay Layfield is timely, sincere and to the point. The communication leads with the apology and also includes an explanation about the realities of email marketing. Backcountry is up-front about the mistake. They are able to resolve this unfortunate issue and move forward while being sensitive to those affected by the devastating tornados.
Amazon cloud outage takes down Netflix, Instagram, Pinterest, & more
On July 29 2012, an outage of Amazon’s Elastic Compute Cloud in North Virginia took down Netflix, Pinterest, Instagram, and other services. Amazon Inc.’s web services division provides web services and data storage facilities. Netflix, Instagram and Pinterest used Twitter and Facebook to update subscribers after violent storms across the eastern U.S. caused server outages for hours.
Many Instagram’s users were searching for answers. “Instagram” was the top search term on Google on June 30th, according to Google Trends.
The art of communication is the language of leadership. James Humes
Apologizing Opens up the Doors to Communication
Apologizing doesn’t have to be difficult, and can come from a place of strength. Learn the art of apologizing effectively and you may find a significant reduction in the negative effects of highly charged situations. Apologizing opens up the doors to communication, which allows you to reconnect and move on more easily.