Potpourri Food for Thought: The Retail Remake

Posted on May 5th 2013 by Lina Arseneault Attention Retailers | By 2016 there will be 2.43B smartphoes in use – it’s time for you to meet us  on our terms! As Senior Director of Marketing for wireless security leader AirTight Networks, I get to engage with a broad cross-section of quick service restaurant customers such […]

Potpourri Food for Thought: 10 Business Lessons Learned

Potpourri Food for Thought:  10 Business Lessons Learned Posted on April 14th 2013 by Lina Arseneault I’m not quite sure how I came across this presentation but I do remember that it was about 2 years ago, at an especially trying time in my career. I know nothing about its author.  All I know is that the perspective […]

SVTweetUP: Social Selling or Selling Social?

Posted on November 13th 2012 by Lina Arseneault A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill.  It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. […]

Business Networking: What Archetype Are You?

Posted on November 7th 2012 by Lina Arseneault One of my personal professional goals is to attend at least twelve business networking events throughout the year. Many people prefer face-to-face networking over online based networking – I am not one of them. I’m far more comfortable with virtual schmoozing or rubbing of digital elbows. Is it a […]

CaféLina Receives Certification in Inbound Marketing

CaféLina Receives Certification in Inbound Marketing. The certification is awarded by HubSpot via its Inbound Marketing University training program. Posted on October 5th 2012 by Lina Arseneault For some time, I’ve wanted to complete Inbound Marketing University’s Inbound Marketing training curriculum. Inbound Marketing University awards the Inbound Marketing Certification as part of its comprehensive Internet marketing training […]

Potpourri Food for Thought: Don’t Hide Under a Rock

2 Social Media Fix It Tips Posted on August 24th 2012 by Lina Arseneault Did you Tweet something, then change your mind? Don’t worry! It’s easy to delete one of your Twitter updates. Keep in mind that you can only delete Tweets that you have made, you can’t delete other users’ Tweets from your timeline and you can’t delete […]

Social Media Crisis: An Ounce Of Prevention Is Worth A Pound Of Cure

A Picture is Worth a Thousand Words Posted on August 13th2012 by Lina Arseneault Information graphics or infographics are graphic visual representations of information, data or knowledge and they are extremely popular of late. To round out my Social Media Blunder series, I am featuring an infographic by Patricia Redsicker of http://www.wordviewediting.com.   How to Avoid A Social Media […]