All Things QR Codes

With smartphone use soaring, many companies (big and small) are turning to quick-response, or QR Codes to connect with customers on the go. They’re placing the codes in ads, direct mail, in-store displays and product packaging, and using them to link to a host of features—discounts, websites and videos.

  What is a QR Code via www.omniqrcode.com

  Global Barcode Scanning from Q2, 2012 [infographic] by Scanlife

QR Code Scanning Among Smartphone Owners in Europe Doubles in 2012 – via CorporateEye

Read the ComScore EMEA press release for complete study details

How the London Olympics engaged their fans through mobile

[VIDEO & CASE STUDY] by ScanLife

Want to learn more, read my blog posts on the subject:

Report: QR code use rising in unexpected ways  via @MarkRaganCEO

Kraft NFC pilot delivers 12 times the engagement level of QR codes – via Mobile Commerce Daily

Each post includes many references for follow-up. Following are a few more that I’ve come across since then:

Send along your suggestions for additional references to lina@cafe-lina.com

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Lina Arseneault is Millennial at heart. Follow her on Twitter.

Cafélina uses Royalty free images.

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