About CaféLina and Lina

I’m Lina and CaféLina is my blog. It’s a virtual café where you’ll find tips, ideas, best practices, references and discussions on all things marketing, communications, digital, mobile and social. Come on in and enjoy!

About moi

Originally from Canada (oui, je parle français*), I’m a Silicon Valley marketing executive with a proven track record for results.

Chief Social Alchemist – Communications, Strategic Marketing, Social Media

What sets me apart from other communications strategists is that I have a seasoned background in corporate and field marketing, possess a unique combination of creative and analytical skills, and a strategic mind with the ability to turn concepts into actions.

Specialties: Communications strategy that engages, drives conversation and strengthens relationships with target audiences worldwide. Serious passion for customer centric social marketing programs that deliver on the promise of relevant, real-time, and personalized experiences for customers, partners and influencers. I am equally comfortable working with executives, team members and cross-functional teams.

Contact Information


Twitter: @LinaArseneault

Linkedin: www.linkedin.com/in/linaarseneault


Consistently score 4.5+ out of 5 in speaking engagements.  Graduate of Jerry Weisman’s Power Presentation Program.

I hold a computer science technology diploma from Algonquin College of Applied Arts and Technology, a certificate of business administration from the University of Ottawa, and an MBA from the University of Ottawa’s Telfer School of Management. Member of the Dean’s Advisory Board.

Fluently speak and write French and English.

Social Influence

When you create content or engage, you impact others. Klout measures influence online.  View my Klout style and score at http://klout.com/#/LinaArseneault


* French Canadians don’t say “hey”

Follow me on Twitter.

Cafélina uses Royalty free images.

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