Potpourri Food for Thought: The Retail Remake

Attention Retailers | By 2016 there will be 2.43B smartphoes in use – it’s time for you to meet us  on our terms!

As Senior Director of Marketing for wireless security leader AirTight Networks, I get to engage with a broad cross-section of quick service restaurant customers such as Yum Brands (Taco Bell, KFC, Pizza Hut), Noodles and Company, PinkBerry and Garden Fresh. With great success, AirTight is contuing its push into this segment of retail:

AirTight Launches Retail Wi-Fi Analytics Engine for In-Store Business Intelligence and Customer Engagement

 @Airtight Launches Social WiFi for Integrated Retail In-Store Engagement

In support of this effort, I recently wrote several blog posts on the evolution of retail – especially as it pertains to the customer experience.

The Retail Revival: Reimagining Business for the New Age of Consumerism [Doug Stephens]

PurpleWifi Guest Blog Post : 80% of mobile consumers are influenced by in store WiFi

To shop or not to shop?  in-store Wi-Fi is the answer to that question

Book review: The #Retail Revival by Doug Stephens @RetailProphet | blog post by Lina Arseneault

PurpleWifi Guest Blog Post : Retail Revival Book Review

Doug Stephens, author of The Retail Revival generously granted me a half hour interview.  I look forward to working with him in the near future.

Doug Stephens response to book review tweet

It’s clear that Internet connectivity will influence every facet of the retail industry.  Consider this statistic from the hospitality segment:

Factors that influence hotel booking choices|

Free in-room #WiFi is now considered THE most important amenity when booking a trip | http://twitpic.com/cgigq5

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When it comes to making purchase decisions, how important is always on access on your smart device?

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Retail Wi-Fi as a Competitive Advantage - webinar

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Retail Wi-Fi as a Competitive Advantage [on-demand webinar]

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Lina Arseneault is Millennial at heart. Follow her on Twitter.

Cafélina uses Royalty free images

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