A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill. It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. At Cisco, she leads a team responsible for implementing a mix of innovative digital, mobile and social media techniques.
You can find LaSandra rocking social media on:
Following are a few LaSandra and Cisco social snipets:
- LaSandra Brill: 25 Women Who Rock Social Media in 2012 by Lee Odden
- Cisco and the Social Web: Listening and Responding to Your Customers and Prospects [SlideShare]. More on “listening” via @lasandrabrill, Senior Manager Social Media at Cisco
- Marketing Cloud: Intro to Social Listening featuring @lasandrabrill of @Cisco, start at 8min through to 33min mark | via @Radian6 – YouTube
- Read Jeremiah Owyang comments about Cisco’s Social Media Listening Center launch event
Silicon Valley Tweet Up
One of LaSanadra’s Facebook updates caught my eye. I’d always wanted to attend an in person TweetUp (a meet up (virtual and/or in person) of people that ‘tweet’ about a specific topic using Twitter) but never got around to doing it.
HOW TO: Organize a Successful Tweetup by Stuart Foater
The one featured in LaSandra’s Facebook update was especially appealing because of its location, the topic (Social Selling or Selling Social?) and the panelists: Ted Sapounitz, Jennifer Leggio, Michael Brito, and LaSandra Brill – la crème de la crème of some of Silicon Valley’s best and brightest social media minds.
Silicon Valley Tweetup combines networking with philanthropy by raising money for family-oriented charities. Run by @britopian (Michael Brito), @gabrielcarrejo (Gabriel Carrejo) and @mediaphyter (Jennifer Leggio).
Michael Brito is a senior vice president of Social Business Planning at Edelman Digital. He is also an Adjunct Professor at San Jose State University teaching social business to undergraduate students.
Jennifer Leggio describes herself as a raconteur, comedienne, hockey lover (no wonder I like her!) and “Security Twits herder emeritus”. She is VP of Corporate Communications for Sourcefire. Forbes.com tech contributor.
Sponsored by onemedical, the event was held was held at the Palo Alto Women’s Club. The format for the event was one part networking, two parts highly entertaining expert panel and one part free going twitter chat.
Needless to say, I felt far more comfortable at this event.
Gabriel Carrejo moderated the evening with engaging questions that uncovered the following themes:
Content is the currency of the social web
Make your content social friendly
Repetition and Consistency: Jennifer Leggio’s Keys to Social Media Success
Shift away from inside out content
It’s okay to experiment: fail fast, learn and move on
- LaSandra Brill touches on Cisco’s SecondLife and Jennifer Leggio makes us laugh with her spelling mistake video anecdote.
Brand exposure with Twitter handles gone wild …
- Jennifer Leggio’s Keys to Social Media Success: repetition and consistency (For effect, she said it several times throughout the evening!)
Bad Press / Good Press: Making the most of a bad situation with mistake marketing?
- Chick-Fil-A’s Brand Approval Rating Plummets After Anti-Gay Controversy via HuffPost
- Chick-fil-A restaurants become rallying points for supporters by the CNN Wire Staff
What makes for a great Tweet Up?