Become the Frog Prince of Social Media in 5 Easy Steps

Social Media Blooper + Apology = Unexpected Outcome

According to the Urban Dictionary, slizzard is a slang term for intoxicated or one who has consumed alcohol and is either tipsy or fully intoxicated and showing signs of alcohol abuse and maybe alcohol poisoning.

This story begins with someone at the Red Cross accidentally tweeting about getting slizzard” …

Step 1) Accidental Tweet

Ryan found two or more bottle packs of Dogfish Head’s Midas Touch beer …. When we drink we do it right #gettingslizzerd

Midas Touch is an herbed / spiced beer from Dogfish Head Craft Brewery in Milton, DE.


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Step 2) Tweet Accounted For

Rogue tweet frm @RedCross due to my inability to use Hootsuite… I wasn’t actually #gettingslizzard but just excited! #nowembarassing

Step 3) The Red Cross acknowledges its mistake and removes the tweet.  Notice the tasteful injection of humor.

We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.

Step 4) @dogfishbeer takes notice and urges its followers to donate to the Red Cross

RT @Michael_Hayek: #craftbeer @dogfishbeer fans, donate 2 @redcross 2day. Tweet with #gettingslizzerd. Donate here

Red Cross + Dogfish = Unexpected Social Surprise

Step 5) Surprise Happy Ending:  several people tweet about donating money

All’s Well That Ends Well


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Follow Lina Arseneault on Twitter


Cafélina uses Royalty free images

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