Social Media Blooper + Apology = Unexpected Outcome
According to the Urban Dictionary, slizzard is a slang term for intoxicated or one who has consumed alcohol and is either tipsy or fully intoxicated and showing signs of alcohol abuse and maybe alcohol poisoning.
This story begins with someone at the Red Cross accidentally tweeting about “getting slizzard” …
Step 1) Accidental Tweet
Ryan found two or more bottle packs of Dogfish Head’s Midas Touch beer …. When we drink we do it right #gettingslizzerd
Step 2) Tweet Accounted For
Rogue tweet frm @RedCross due to my inability to use Hootsuite… I wasn’t actually #gettingslizzard but just excited! #nowembarassing
Step 3) The Red Cross acknowledges its mistake and removes the tweet. Notice the tasteful injection of humor.
We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.
Step 4) @dogfishbeer takes notice and urges its followers to donate to the Red Cross
RT @Michael_Hayek: #craftbeer @dogfishbeer fans, donate 2 @redcross 2day. Tweet with #gettingslizzerd. Donate here
Step 5) Surprise Happy Ending: several people tweet about donating money
All’s Well That Ends Well
- OOPS : Best of Social Media Blunders
- Recovering from a Social Media Gaffe
- Blended Communications for Better Social Media Crisis Management
- Elton is Right: Sorry Seems to be the Hardest Word
- Coping with Natural and Social Media Disasters
- TV Talk Show Host Caught in Double Whammy Twitter Gaffe
Cafélina uses Royalty free images