Don’t Just Keep Your Head Above Water, Take Tweeting Lessons

Don’t Just Keep Your Head Above Water, Take Tweeting Lessons Posted on July 26th 2012 by Lina Arseneault Social media is a powerful way for politicians to distribute information and also engage with constituents in real time. With that comes the risks of magnified and costly missteps. After sporting his personal Twitter handle for less […]

TV Talk Show Host Caught in Double Whammy Twitter Gaffe

Posted on July 23rd 2012 by Lina Arseneault Margaret Thatcher Is Not Dead … TV Talk Show Host Caught in Double Whammy Twitter Gaffe One of the key benefits of social media is that your messages can reach more people faster. But this also means that your mistakes can too. A social gaffe can lead to an awkward situation […]

PotPourri Food For Thought : Mary Meeker on Internet 2012

Hungry for a view into the future of the Internet? Check out Mary Meeker’s take on the latest Internet trends via a massive (112 slides) slide deck (May 2012, updated annually).  This year’s report has five sections that cover the following: basic statistics, re-imagination (of nearly everything), read on the economy, USA Inc. ( a non-partisan look at […]

Coping with Natural and Social Media Disasters

Posted on July 16th 2012 by Lina Arseneault Apologizing doesn’t have to be difficult, and can come from a place of strength. Learn the art of apologizing effectively and you may find a significant reduction in the negative effects of highly charged situations. On April 27-28 2011 hundreds of tornados spread destruction across the Southern, Midwestern and Northeastern […]

Elton is Right: Sorry Seems to be the Hardest Word

Posted on July 9th 2012 by Lina Arseneault Social Media Blunders: It’s best to think in terms of “when” instead of “if” situations Everything you do, and everything you don’t do, communicates about your brand. A mistake speaks volumes about your (in)ability to manage social media effectively.  Remember that despite your best efforts, mistakes happen at some […]

Cross Media Optimization with QR Codes

Posted on July 7th 2012 by Lina Arseneault Mobile social networking is surging and calls for new user paradigms and behaviors … but nothing kills faster than poor execution.  Mobile methods to engage the customer are expanding, making control of the engagement a higher priority for maximum reach and effective conversion. Don’t be too quick to dismiss the […]

Blended Communications for Better Social Media Crisis Management

Posted on July 2nd 2012 by Lina Arseneault Successful Crisis Management = Planned and Integrated Communications Approach In her books “Les Médias Sociaux 101” and “Les Médias Sociaux 201” (Social Media 101 and 102 respectively), en français), social media expert Michelle Blanc includes many cases studies that illustrate the dos’ and don’ts of public relations crisis management in […]