Frankenspeak Contest with the Content Rules team

Posted on January 4th 2012 by Lina Arseneault  in follow-up to: “Are You Preparing an Important Presentation? Be Sure To Avoid Filler Frankenspeak”.

Are you still debating about what your New Year’s resolution should be?  Why not make the leap from marketing-speak to respectable publisher on the web by following the advice in Content Rules which you can win as part of Talance’s Customer Appreciation Month festivities.

You’ll feel so much better once you’ve shed all the overused Frankenspeak words and phrases!

Simply share the words and phrases that you’d like to ban from marketing, sales, corporate communications, business schools, blogs and boardrooms, and you’ll be entered to win a copy of Content Rules, by Ann Handley and C.C. Chapman. Ann is the Chief Content Officer of MarketingProfs and C.C. is the Founder of Digital Dads.

Content Rules by Ann Handley and C.C. Chapman

Deadline for entries is Jan. 30, 2012. The Talance team will pick one winner at random from all entries on Jan. 31, 2012 and will notify the winner via e-mail.  For more information, write to info@talance.com.

Feeling ambitious with your resolutions? Are you looking for more advice on writing better? Check out 10 Commandments of Writing for the Web and request the free Talance Perfect Blogging Checklist.

Wishing you all the best for 2012.    Lina

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Comments

  1. An excellent initiative for a New Year’s resolution, Lina. One word I use all the time and will pledge to rethink is “content.” People like me in the web industry are guilty of that one, and it really does confuse people who don’t work in the online world. If it’s website text, it’s better to say “website text.” If they’re pictures, call them “pictures.” If you’re using video clips, talk about “video clips.”

    – Monique

  2. Hi Monique, Reading your comment made me think of Gerry McGovern who thinks that we should ban the term “users”. He argues that “users” is general and meaningless. He also points out that dugs and the web have some unfortunate common vocabulary: “users”, “traffic” and “hits”. So instead of “users”, if we mean “readers”, “customers”, and so on – we should be specific.

  3. You might also want to check out Michigan’s Lake Superior State University 2011 edition of words deemed misused, overused and clichéd. So much so, that they should be banished in the year ahead. The school began its list of words proposed for banishment in 1976, when it named “at this point in time” a linguistic dud, as substituted for the concise and elegant “now.” The college now receives well over 1,000 nominations each year through its website, lssu.edu/banished/. Read the full article at http://reut.rs/t0cceg

  4. McGovern is right! Those really are drug terms. But they’re also sort of fitting given our technology addiction.

    That list of terms from LSSU is a fantastic resource (or should I say “amazing”?). I’m sharing that with everyone I can think of.

  5. Replace Meaningless Words with Meaningful Ones – http://ow.ly/9vFIS via on HBR Blog: Jerry Weissman @PowerPres

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