What You Should Know About QR Code Hype

Posted on January 25th 2012 by Lina Arseneault Recently, I attended a live Gartner webcast “The Gartner Hype Cycle Special Report: What’s Hot for 2012” hosted by Jackie Fenn, VP & Gartner Fellow Emeritus.  In the hour long webinar, she reviewed the hottest new technologies and trends in this year’s Hype Cycles as well as […]

Marketing Artfully: QRart and ‘Not So Pretty’ Implementations of QR Codes

Cafelina.me QRart

Posted on January 16th 2012 by Lina Arseneault In his 2012 social media predictions, Mark Schaefer of Schaefer Marketing Solutions forecasts that QR codes will become obsolete.  He stipulates that QR codes are “mis-applied, over-used gimmick and people will end up not trusting them”.  I agree with him that mis-applications abound but nevertheless, I think that […]

Frankenspeak Contest with the Content Rules team

Posted on January 4th 2012 by Lina Arseneault  in follow-up to: “Are You Preparing an Important Presentation? Be Sure To Avoid Filler Frankenspeak”. Are you still debating about what your New Year’s resolution should be?  Why not make the leap from marketing-speak to respectable publisher on the web by following the advice in Content Rules which […]