Posted on July 16th 2012 by Lina Arseneault Apologizing doesn’t have to be difficult, and can come from a place of strength. Learn the art of apologizing effectively and you may find a significant reduction in the negative effects of highly charged situations. On April 27-28 2011 hundreds of tornados spread destruction across the Southern, Midwestern and Northeastern […]
Posted on July 9th 2012 by Lina Arseneault Social Media Blunders: It’s best to think in terms of “when” instead of “if” situations Everything you do, and everything you don’t do, communicates about your brand. A mistake speaks volumes about your (in)ability to manage social media effectively. Remember that despite your best efforts, mistakes happen at some […]
Posted on July 2nd 2012 by Lina Arseneault Successful Crisis Management = Planned and Integrated Communications Approach In her books “Les Médias Sociaux 101” and “Les Médias Sociaux 201” (Social Media 101 and 102 respectively), en français), social media expert Michelle Blanc includes many cases studies that illustrate the dos’ and don’ts of public relations crisis management in […]
Posted on June 18th 2012 by Lina Arseneault. A faux pas is a violation of accepted social norms. Although these norms can vary wildly from one culture to another, their basic premise is “be respectful of others”. The first time I had dinner with my then future mother-in-law, I committed a dinner etiquette faux pas (elbow on […]
Posted on February 9th 2012 by Lina Arseneault You’re probably familiar with Moore’s Law which forecasts of the pace of silicon technology. Moore’s law was initially made in the form of an observation and forecast. The more widely it became accepted, the more it served as a goal for an entire industry. Consider Facebook CEO Mark Zuckerberg’s law […]
Posted on January 16th 2012 by Lina Arseneault In his 2012 social media predictions, Mark Schaefer of Schaefer Marketing Solutions forecasts that QR codes will become obsolete. He stipulates that QR codes are “mis-applied, over-used gimmick and people will end up not trusting them”. I agree with him that mis-applications abound but nevertheless, I think that […]
Posted on December 1st 2011 by Lina Arseneault The révolution tranquille (Quiet Revolution) was the 1960s period of intense change in the province of Québec. It was characterized by the rapid secularization of society, the creation of a welfare state (État-providence) and a re-alignment of politics. These changes ultimately shaped a distinct, strong and flourishing […]
Posted on November 18 2011 by Lina Arseneault Presentation coaches abound, everyone has a favorite. Mine is Jerry Weissman, founder of Power Presentations, Ltd. Without question, I rank my training with Jerry as being my highest ROI career development investment. I took the Core Program (The Art and Science of Powerful Presentations) which is a […]
