Posted on November 13th 2012 by Lina Arseneault A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill. It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. […]
Posted on September 20th 2012 by Lina Arseneault Is it that time of year? Is your heart racing at the thought of having your performance evaluation and career development discussion? Anemic Career Development Plan? Whatever you call them; employee reviews evaluate our performance on the job. They often determine raises, promotions, and sometimes whether we get […]
Posted on June 8th 2012 by Lina Arseneault. With smartphone use soaring, many companies (big and small) are turning to quick-response, or QR Codes to connect with customers on the go. They’re placing the codes in ads, direct mail, in-store displays and product packaging, and using them to link to a host of features—discounts, websites and videos. […]
High-Tech Wizardry and Entrepreneurial Witchcraft: What Makes Silicon Valley The World Capital of Innovation?
This post is dedicated to the memory of our beloved neighbor Emily Benator. Posted on May 20th 2012 by Lina Arseneault. What Makes Silicon Valley the World Capital of Innovation? Why is it home to high-tech wizardry and entrepreneurial witchcraft? What’s the Silicon Valley secret sauce and why it is so hard to copy? Every spring, the […]