Posted on November 13th 2012 by Lina Arseneault A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill. It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. […]
Posted on September 20th 2012 by Lina Arseneault Is it that time of year? Is your heart racing at the thought of having your performance evaluation and career development discussion? Anemic Career Development Plan? Whatever you call them; employee reviews evaluate our performance on the job. They often determine raises, promotions, and sometimes whether we get […]
Hungry for a view into the future of the Internet? Check out Mary Meeker’s take on the latest Internet trends via a massive (112 slides) slide deck (May 2012, updated annually). This year’s report has five sections that cover the following: basic statistics, re-imagination (of nearly everything), read on the economy, USA Inc. ( a non-partisan look at […]
Posted on July 7th 2012 by Lina Arseneault Mobile social networking is surging and calls for new user paradigms and behaviors … but nothing kills faster than poor execution. Mobile methods to engage the customer are expanding, making control of the engagement a higher priority for maximum reach and effective conversion. Don’t be too quick to dismiss the […]
Posted on June 27 2012 by Lina Arseneault. Social media is legendary for its transparency and speed. This can turn out to be a double edge sword as mistakes can be highly and widely visible. Did you have a slip of the key? Perhaps it was an accidental tweet, an unfortunate typo or a well-meaning but poorly worded Facebook […]
Posted on June 8th 2012 by Lina Arseneault. With smartphone use soaring, many companies (big and small) are turning to quick-response, or QR Codes to connect with customers on the go. They’re placing the codes in ads, direct mail, in-store displays and product packaging, and using them to link to a host of features—discounts, websites and videos. […]
This post is dedicated to the memory of our beloved neighbor Emily Benator. Posted on May 20th 2012 by Lina Arseneault. What Makes Silicon Valley the World Capital of Innovation? Why is it home to high-tech wizardry and entrepreneurial witchcraft? What’s the Silicon Valley secret sauce and why it is so hard to copy? Every spring, the […]
