With smartphone use soaring, many companies (big and small) are turning to quick-response, or QR Codes to connect with customers on the go. They’re placing the codes in ads, direct mail, in-store displays and product packaging, and using them to link to a host of features—discounts, websites and videos.
What is a QR Code via www.omniqrcode.com
Global Barcode Scanning from Q2, 2012 [infographic] by Scanlife
QR Code Scanning Among Smartphone Owners in Europe Doubles in 2012 - via CorporateEye
Read the ComScore EMEA press release for complete study details
How the London Olympics engaged their fans through mobile
[VIDEO & CASE STUDY] by ScanLife
Want to learn more, read my blog posts on the subject:
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QR Codes: Quiet Revolution or Quite Redundant?
- Reference the SlideShare companion
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Encore! QR Codes: Here to Stay or Fade Away?
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Marketing Artfully: QRart and Not So Pretty Implementations of QR Codes
- Reference the SlideShare companion
Report: QR code use rising in unexpected ways via @MarkRaganCEO
Kraft NFC pilot delivers 12 times the engagement level of QR codes - via Mobile Commerce Daily
Each post includes many references for follow-up. Following are a few more that I’ve come across since then:
- Brainshark’s QR Code Intro Animated Overview
- Pinterest: QR Code Pins-Boards-People
- Scanapalooza: QR Codes [Infographic]
- QR Code Basics Every Company Should Know via FastCompany
- QR codes beat out direct mail in driving response: report - via Mobile Commerce Daily
- Take That Amazon! Target Adds QR Codes In Retail Stores To Help Shoppers Buy Toys On Mobile Devices | via TechCrunch
- Are QR Codes Savable? Marketing leaders from major brands weigh in | via Digiday
- Lacoste’s QR Code and the User Experience | via 2D Bar Code Strategy
- World’s Largest QR Code Made Out Of Kraay Family Farm’s Corn Maze In Alberta, Canada via Huffington Post
- QR Codes Aren’t Giving Consumers What They Want via @eMarketer
- Death To The QR Code | by Dan Frommer via Business Insider
- 34% Of Smartphone Owners Scan In-Store QR Codes via 2d-code | Includes infographic showing the ways that consumers use mobile and social channels to enhance their in-store experience
- 5 Tips for Using QR Codes – Tuesday’s Tips & Tactics [Video] via KunoCreative
- Five QR-Code Marketing Mistakes and How to Fix Them via MarketingProfs
- Study: QR code scanning surges, spurred by video
- Infographic: Mobile Marketing Growth includes “the Growing Power of QR Codes”
- How to Turn Your Instagram Profile into a QR Code via Jeff Bullas
Engaging QR Code: QR Code + mobile landing site service via QR.GetLinked- Crate and Barrel builds on mcommerce strategy with bar code scanning app via Mobile Commerce Daily
- World’s first Wikipedia town covered in QR codes
- Pint glass QR code only visible when glass is full of Guinness unveiled with BBDO
- Toys R Us continues to increase summer sales via bigger QR code push
- Facebook Decorates Its Roof With A 42-Foot Wide QR Code
- Prize Winning QR Code Garden Design via @QRBoy
- SXSW Attendees Get NFC Business Cards from Vizibility
- Private Beta Opened Exclusively for 1,000 SXSW Event-Goers; Instantly Share Contact Info, Personal Online Content, Common LinkedIn Connections and More
- Dynotag introduces next generation QR codes that offer new protections to consumers
- Why QR Codes Won’t Last
- NFC transactions to remain low through 2015: study via Mobile Commerce Daily | #Gartner Research
Send along your suggestions for additional references to lina@cafe-lina.com
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Lina Arseneault is Millennial at heart. Follow her on Twitter.
Cafélina uses Royalty free images.
