Social Media Crisis: An Ounce Of Prevention Is Worth A Pound Of Cure

A Picture is Worth a Thousand Words

Posted on August 13th2012 by Lina Arseneault

Information graphics or infographics are graphic visual representations of information, data or knowledge and they are extremely popular of late.

To round out my Social Media Blunder series, I am featuring an infographic by Patricia Redsicker of www.wordviewediting.com.   How to Avoid A Social Media Crisis [Infographic] characterizes Jeremiah Owyang’s work on social business hierarchy of needs.

Social Media Crisis How to Avoid A Social Media Crisis [Infographic]

Altimeter Blog:  “Research Report: Be Prepared by Climbing the Social Business Hierarchy of Needs“ by Jeremiah Owyang  | Download  the complete report.  August 31, 2011

An Ounce of Prevention is Worth a Pound of Cure

Now more than ever, it’s important for companies to listen to their customers on social media yet according to an infographic from Get Satisfaction and Column Five, 50 percent of companies say it’s not a core function of their business.  With the rise of power to the consumer via social media, companies will need to invest in listening.

United Breaks Guitars” is a protest song by CanadianmusicianDave Carroll and his band, Sons of Maxwell. It chronicles a real-life experience of how his guitar was broken during a trip on United Airlines in 2008, and the subsequent reaction from the airline.  Over 12 million people have watched the YouTube video.

LA Fitness endures social media nightmare | via The Drum

Listening: Recognition Through Active Monitoring

  • Whether you take this on yourself or entrust it to a reputation management firm, it’s essential for you to know when trouble is brewing.
  • Listen all the time, not only on weekdays.

More on “listening” via @LaSandraBrill, Senior Manager Social Media at Cisco : [SlideShare] Cisco and the Social Web: Listening and Responding to Your Customers and Prospects

The Science of Listening in Social Media and Blogs via Kuno Creative

InformationWeek: Sentiment Analysis: How Companies Now Listen To The Web and 7 Ways Sentiment Is Hard To Decipher Online

More on Infographics

Social media is reinventing how business is done – via USATODAY.com

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