Posted on June 27 2012 by Lina Arseneault. Social media is legendary for its transparency and speed. This can turn out to be a double edge sword as mistakes can be highly and widely visible. Did you have a slip of the key? Perhaps it was an accidental tweet, an unfortunate typo or a well-meaning but poorly worded Facebook […]
Posted on June 18th 2012 by Lina Arseneault. A faux pas is a violation of accepted social norms. Although these norms can vary wildly from one culture to another, their basic premise is “be respectful of others”. The first time I had dinner with my then future mother-in-law, I committed a dinner etiquette faux pas (elbow on […]
Posted on June 8th 2012 by Lina Arseneault. With smartphone use soaring, many companies (big and small) are turning to quick-response, or QR Codes to connect with customers on the go. They’re placing the codes in ads, direct mail, in-store displays and product packaging, and using them to link to a host of features—discounts, websites and videos. […]
