Who’s On Your Retail Radar?

@LinaArseneault Retail Radar - public Twitter list

Retail Radar: Suggestions For Your Retail Map I created a retail roundup, a public Twitter list that brings together the many facets of the retail industry ecosystem.  Think of it as my retail radar for scanning retailing, technology and innovation.  I leverage this list extensively to stay current, find research and uncover case studies to […]

Sophisticated Guides for Sophisticated Consumers

The Next-Generation Retail Associate

The Next-Generation Retail Associate will be the cornerstone of personalized and unique shopping experiences.  They will be the ones wielding the mobile point of sale (POS) and information devices; and will be the face of the brand with the consumer. “ They will be engaging individuals who are capable of building strong emotional connections with […]

Potpourri Food for Thought: The Retail Remake

Doug Stephens response to book review tweet

Posted on May 5th 2013 by Lina Arseneault Attention Retailers | By 2016 there will be 2.43B smartphoes in use – it’s time for you to meet us  on our terms! As Senior Director of Marketing for wireless security leader AirTight Networks, I get to engage with a broad cross-section of quick service restaurant customers such […]

Potpourri Food for Thought: 10 Business Lessons Learned

10 Business Lessons Learned: A quick snapshot of important leadership lessons learned in business.

Potpourri Food for Thought:  10 Business Lessons Learned Posted on April 14th 2013 by Lina Arseneault I’m not quite sure how I came across this presentation but I do remember that it was about 2 years ago, at an especially trying time in my career. I know nothing about its author.  All I know is that the perspective […]

SVTweetUP: Social Selling or Selling Social?

lasandra brill at svtweetup

Posted on November 13th 2012 by Lina Arseneault A few years ago, I had the pleasure of mentoring an ambitious and innovative marketer named LaSandra Brill.  It wasn’t long before she blossomed into a leading edge authority on social media. LaSandra is the change agent visionary behind one of the top five product launches in Cisco’s history. […]

Business Networking: What Archetype Are You?

Malcom Gladwell describes three types of special people: connectors (glue), mavens (content) and salespeople (persuasion).

Posted on November 7th 2012 by Lina Arseneault One of my personal professional goals is to attend at least twelve business networking events throughout the year. Many people prefer face-to-face networking over online based networking – I am not one of them. I’m far more comfortable with virtual schmoozing or rubbing of digital elbows. Is it a […]

CaféLina Receives Certification in Inbound Marketing

IMU (Inbound Marketing University) Logo

CaféLina Receives Certification in Inbound Marketing. The certification is awarded by HubSpot via its Inbound Marketing University training program. Posted on October 5th 2012 by Lina Arseneault For some time, I’ve wanted to complete Inbound Marketing University’s Inbound Marketing training curriculum. Inbound Marketing University awards the Inbound Marketing Certification as part of its comprehensive Internet marketing training […]

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